It goes without saying that virtually any company is interested in reaching new communities as a way to expand its audience. At Plunge Audio, we share that same interest—but we’ve always wanted to approach it differently. For us, growth has never been about numbers or sales charts. It’s about connection.
As musicians first, we have always believed in people over profit. That mindset has shaped every step of Plunge Audio’s journey. While many of our early clients came from our immediate networks—largely rooted in Canada’s country and indie music scenes—we recognized that our circle, while strong, was limited. The question became: how could we grow in a way that felt genuine, meaningful, and rooted in shared creativity rather than commerce?
That opportunity arrived when we met Priya Bagri.
“When we met Priya Bagri, she presented us with an incredible vision for Plunge Audio – a vision that encapsulated the spirit of our approach to community building and reaching a more diverse group of people. Priya noticed that our #UnityCommunity was lacking in cultural diversity, which we fully acknowledged. Priya came with a plan and an excitement about reaching the Punjabi music industry through genuine connection and intentional community building. Her passion and excitement was not only palpable but contagious, and we were thrilled to embark upon the mission to merge our existing communities with the vast, passionate, talent-laden, and cutting-edge Punjabi music scene. With Priya’s help, we’ve started to build connection with some incredibly talented Punjabi artists and musicians, and we look forward to continuing to learn more about the culture and find ways to use our company to bring value to their musical experience.”
— Justin Kudding, Co-Founder, Plunge Audio
Priya’s involvement opened the door to a new creative exchange—one that’s not just about sound, but about identity and representation. Her insight and lived experience have helped us better understand how to engage with artists whose stories and sounds bridge cultures.
“For me, bringing the Punjabi music industry together with Western sounds is about more than just music — it’s about identity and connection. Growing up around both cultures, I’ve seen how powerful it is when traditional Punjabi rhythms blend with modern hip-hop, R&B, or EDM. It creates something fresh, but also deeply familiar. At Plunge Audio, I want to support artists who are carrying that fusion forward, giving them the tools to share their voices with clarity and confidence, whether they’re performing locally or reaching global audiences.”
— Priya Bagri
At Plunge Audio, we believe the the Punjabi music industry is one of the fastest-growing global movements, seamlessly blending traditional instruments and rhythms with Western genres like hip-hop, R&B, and EDM. This blend doesn’t just sound good, it tells a story of heritage meeting innovation. That idea of heritage meeting innovation really resonates with us at Plunge Audio — we’ve built our brand on taking trusted, time-tested audio technology and reimagining it in simple, practical ways that push boundaries without overcomplicating what musicians love.
We also recognize that every genre and culture has its own unique needs—whether it’s the balance and bass response required for live bhangra performances, or the clarity and precision needed for modern pop and electronic acts. Our goal is to continually learn from these communities and refine our products to meet them where they are, providing artists with tools that help them perform at their highest level, no matter their sound or setting.
By supporting this crossover, we’re celebrating more than a genre; we’re celebrating community. Our mission is to help artists sound their best—whether they’re performing in a small local venue or headlining an international stage. With our Unity IEMs, we’re proud to play a small role in helping artists from all backgrounds perform with clarity, confidence, and connection.
Because at the end of the day, great sound knows no borders—and neither should music.
Want to learn more about how we’re connecting with artists around the world?
Explore our Unity Community and see how musicians everywhere are using Plunge Audio IEMs to shape the next wave of sound.
